Itzy Ritzy is a high-end accessory company for new and expecting parents. One of the main areas I focus on is updating the packaging line. The challenge I faced was the large number of products Itzy Ritzy sold, the packaging was all different. Working with my Art Director, we found a solution using a strong blue and white color scheme with bold typography that will stand out on the shelves. The photography, on the reverse side, works and intersects with the type so create one cohesive layout.