The scenery was styled to be in a home-y or rustic setting while the sandwiches were styled to show the layers of thick cut meat on delicious artisanal sandwiches.

Hillshire Farm asked us to develop new photography to support the launch of their new line of All Natural lunchmeats.

For the scenery, we chose a rustic, homey setting to evoke the feeling of the farmhouse, and the sandwiches were styled to prominently feature the layers of thick cut meat making up the delicious, artisanal sandwiches.

Each image was shot with and without the package for use across various tactics.