Experience

GoPro
Senior Art Director: 12/23–6/26

Led the creative strategy, design, and execution of complex, high-visibility global initiatives from concept through launch, partnering with cross-functional stakeholders across EMEA, APAC, and the Americas to deliver cohesive brand experiences. Supported six global camera launches and nine integrated marketing campaigns, serving as the Senior Art Director on creative supporting 70% of GoPro’s global retail sales. Managed and mentored four junior and mid-level Art Directors, developed scalable brand templates and creative assets that accelerated global production, designed feature artwork showcased in retail, resorts, and international events, and established brand guidelines for custom GoPro athlete helmets by collaborating with athletes, painters, and global stakeholders to ensure consistent execution worldwide.

Freelance Graphic Designer
Art Director: 1/23–11/23

Partner with creative agencies as a Freelance Senior Art Director to lead the development and execution of integrated brand, retail, and marketing campaigns from concept through production. Collaborate closely with cross-functional teams and clients to translate business objectives into compelling visual stories, providing strategic creative direction, hands-on design, and mentorship to ensure high-quality, impactful work across print, digital, experiential, and retail touchpoints.

HLK | HughesLeahyKalrovic
Senior Art Director: 10/21–1/23

Lead Art Director responsible for concept development and execution of integrated creative for Bayer Range & Pasture and Envu Professional Pest Management. Delivered work across print, digital, and video channels, translating complex product and agricultural messaging into clear, compelling creative. Managed and mentored a small team of copywriters, art directors, and production artists while collaborating with cross-functional stakeholders across local and remote teams.

IN Connected Marketing
Art Director: 10/18–10/21

Responsible for shopper marketing and consumer promotions for Tyson Foods, driving creative execution for major campaigns including the 2020 Summer Grilling and 2021 Walmart Gaming initiatives. Collaborated closely with copywriters, developers, account teams, and production partners to develop and deliver effective, results-driven creative. Managed end-to-end photoshoots, including planning, scheduling, and on-set art direction with photographers, food stylists, and production crews.

Itzy Ritzy: Naperville, Il
Lead Graphic Designer: 11/17–10/18

Designed and executed in-house creative across packaging, and product marketing. Led a full packaging refresh and developed the 2018/19 product catalog from concept through production. Art directed photo and video shoots for seasonal campaigns and brand storytelling, and partnered on product development through research, design, technical specifications, and production. Supported product photography, retouching, keyline development, and print production to ensure consistent, high-quality execution.