GoPro's sponsored athletes are some of the most recognizable names in action sports, and their gear is an extension of the brand. I led the development of a global visual system for custom athlete helmets, creating guidelines that balanced consistency with individual expression. Working closely with athletes, painters, and cross-functional teams, I established a scalable design approach built around GoPro's signature blue and subtle tonal textures, resulting in a cohesive identity that appeared across events, competitions, social media, and brand content worldwide.